Abundance, financial security, good health: Why people buy Gold and Silver on Dhanteras

With the arrival of Diwali season the tradition and customary practices of revered festival of Dhanteras take centre stage in people’s lives. A day marked especially on the Hindu calendar to invite abundance and prosperity and health is here. Today marks the beginning of the festivities of Diwali with Dhanteras, also called ‘Dhanatrayodashi.’

Every year, people celebrate Dhanteras on the 13th lunar day of Krishna Paksha in the Hindu month of Kartik. On this day, procuring gold is considered auspicious and holds a deep significance. People consider Dhanteras the ideal day to make large monetary acquisitions and traditionally purchase gold or silver as a ritual.

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Belief that purchasing gold attracts abundance

This is because people consider the day of Dhanteras auspicious for purchases, believing it attracts wealth and prosperity. However, the belief is not free from reason, behind lies symbolic myths.

During Diwali festivities, people worship goddess Lakshmi and lord Ganesha to attract wealth and abundance. Hinduism considers gold and silver as a mark of riches, luxury, and prosperity. Its an age-old tradition that people believe that gold attracts the blessings of Maa Lakshmi, the goddess of wealth. Therefore, purchasing gold on Dhanteras is a way of calling abundance.

#WATCH | Rajasthan | People visit jewellery shops in Jaipur to buy gold and silver jewellery on the occassion of #Dhanteras pic.x.com/rRqb6VkxYF

— ANI (@ANI) October 18, 2025

Health benefits of Silver

Silver is widely regarded as a symbol of wealth, health, and peace, encouraging many to invest in it. According to Vedic astrology, silver acts as a healing influence on the mind, promoting good health, mental well-being, and a peaceful life.

According to Hindu mythology, Dhanteras marks the day when Lord Dhanvantari, the god of health and well-being, emerged from the ocean carrying ‘Amrit’ (the elixir of life). Another legend tells the story of King Hima’s son, whose life was saved when his wife cleverly used gold and storytelling to distract the god of death. These stories highlight gold’s association with health, wealth, and prosperity.

A wise investment decision

Beyond its mythological significance, buying gold is also a wise financial decision. Gold has consistently proven its value over time, rarely losing worth and often appreciating. According to the World Gold Council, gold prices in India have risen by an average of 10.6% annually over the past decade. This makes it a safe and reliable investment, providing financial security during emergencies. Studies also show that gold has delivered strong returns even during periods of high inflation, offering an average return of 14.7% over the past two decades in such times. As of today (October 18)Gold prices are skyrocketing amid the ongoing festive season, with premiums in India hitting another record high at ₹1,32,953 on Saturday, on the occasion of Dhanteras.

The tradition of purchasing gold not only symbolizes prosperity but also helps build long-term wealth. Its enduring value ensures financial security while continuing to attract prosperity year after year.